e-Commerce Website Design
Leveraging hand-crafted artistry and SEO expertise to scale a print-on-demand brand
Shplonk was a dynamic e-commerce and print-on-demand project targeting Etsy and Shopify customers. Every product design began as a hand-drawn original, giving the range a unique and authentic feel.
For product presentation, we used Adobe Firefly to generate high-quality lifestyle and model imagery, then superimposed the designs using Photoshop to create polished, professional mockups.









I optimised all product listings with Etsy SEO best practices, using competitor analysis to refine keywords, titles, and descriptions for maximum discoverability. Canva and Adobe Illustrator were used to support design production, while Printify handled fulfilment.
This hands-on project sharpened my skills in branding, customer engagement, listing optimisation, and scaling e-commerce stores across both Etsy and Shopify.



I optimised all product listings with Etsy SEO best practices, using competitor analysis to refine keywords, titles, and descriptions for maximum discoverability. Canva and Adobe Illustrator were used to support design production, while Printify handled fulfilment.
This hands-on project sharpened my skills in branding, customer engagement, listing optimisation, and scaling e-commerce stores across both Etsy and Shopify.

